We didn’t just pose the question to ourselves as owners of the business; we’ve sat in team meetings and answered the question collectively. Additionally, we didn’t just answer the question once; we continue to have very deep meaningful discussions about our purpose for being in business. Our purpose and our customers’ needs are always being evaluated and advanced. This is a list that grows, shifts, and evolves with our business. We narrowed it down to 6 key purposes that drive us in our work.