Business Cards, You Are A Real Estate Investor, So What Do You Have?
The first thing you should do when getting started looking for deals, is to get yourself some business cards. Business cards can not only let other people know who you are, but what you do and why they should contact you. Getting business cards should be one of the first things you ever do. It is so very important that when you meet people you are able to hand them your contact information. You can expect for people to ask you for a card and you don’t want to be another one of those people who says they are a real estate investor but doesn’t even have a card with their contact information.
What Should Your Card Say?
So what should your card say? Of course, your card should contain some basic contact information such as your name and phone number, but it should also state what you can do for the person who is holding your card in their hand.
Remember, the sellers out there don’t care what your name is, how long you’ve been in business or how big your company is. What they want to know is what you can do for them. This includes being able to stop foreclosure, pay them all cash quickly, make their mortgage payments for them, and so on.
Here are a few things to keep in mind when deciding what you want your card to look like…
What Can You Do For People?
First, as we just stated, your card should state what you can do for people. Can you pay them all cash? Can you save them from foreclosure? Can you lease option their house? Or maybe you have rental units available for rent.
The Card Heading
The title you choose for your card should stand out and be easily read. Remember, people don’t care what the name of your company is as much as they care about what you can do for them. So, don’t put your company name in big letters at the top of the card; instead, put what services you offer.
Use The Back Of The Card
Don’t forget to use the back of your card as well. Most printers only charge a few extra bucks to print on both sides of the card. This allows you to get more of your message across.
Color Paper To Use
The paper color you have the card printed on is important too. If you really want your card to get attention, you could print it on florescent colored paper. If you put a florescent colored card on a bulletin board with other cards, your florescent card will jump out at people and get the most attention.
Keeping It Looking Professional
Try to keep your card looking professional though. Florescent colored cards are only good for certain businesses and situations, but most of the time, a florescent card works well for real estate investors for the purpose of getting a seller’s attention.
Having your card professionally typeset will also help to keep it looking professional. Sure, you can go to the local office supply store and get some cards that can be printed on your computer printer, but cards are so cheap now to order online.
What To Do With Your Card
Once you do have some cards, realize that no one will ever know how to get in contact with you if the cards are sitting in the box. You have to get your card out there and there are a million different ways to do it.
You can leave cards on various bulletin boards (especially the ones at grocery stores and laundry mats). You can even leave a card with your tip when you go out to eat. And, anytime you mail out a bill, you can put a card in with the payment. Basically, any where you go or anything you do, you should be looking for a way to get your card in front of people so they know you buy and sell houses.
Finally, when you go to meetings such as your local investor association, every person there should have one of your business cards… “every single person”.