HFO passionately pursues client success through strategic collaboration. The company is known for its ability to attract the largest possible pool of buyers. HFO offers substantial no-cost client services, including complimentary industry-specific events, market news, original video programming on HFO-TV and weekly Multifamily Marketwatch Podcasts.

From its inception, HFO has operated in sharp contrast to most of its industry competitors, using intra-office collaboration to provide service to a wider range of customers through sales velocity and development of loyal client relationships. Since its founding in 1999, HFO has been involved in the sale of more than 24,304 apartment units valued at over $2.4 billion.